Hi there, I’m Kristin.
I’m a content marketing specialist who provides new entrepreneurs and small business owners, like you, with the skills and knowledge you need to create your own remarkable content and strategy. Together, we can grow your content marketing step by step. I love both mentoring and online marketing, and it was a rewarding journey that landed me here.
My story starts in New Jersey, where I grew up, and then continues on to college at the University of Miami, FL, where I earned my bachelor’s degree. I graduated with a dual major in public relations and English Literature and a minor in marketing. I later earned my MBA while working full-time and raising a baby and a toddler. That time in my life is a blur of massive multi-tasking!
In the beginning of my career, I worked in public relations and marketing for a couple of fantastic small businesses. This was invaluable because I was exposed to almost every facet of running a business. After that, I jumped on the opportunity to move into the corporate life, first with State Farm and then with Coca-Cola. While employed with Coca-Cola, I held several positions, including the Division Promotions Manager.
One day, a friend confided in me about the troubles she was having with her online business. I knew I could help her, so I dove right in and took over. During this time, I learned everything I could about digital marketing – social media, email marketing, SEO, paid advertising and content marketing. In fact, I enjoyed it so much that I ended up helping several other people launch and manage their online businesses, and even worked on content marketing and web development for a local political campaign.
As my love for digital marketing grew, particularly for content marketing and strategy, I discovered that it was both exciting and fulfilling working with entrepreneurs. To my extreme delight, I was able to incorporate this passion with my love for writing, business and technology.
So, you know when you really enjoy something, and you want to share it with everyone? That’s where I am right now. I want to pass on everything I learned over the years and provide any help I can to new online entrepreneurs and small business owners. Content marketing can be a lot of fun when you get the hang of it. And better yet, it can be very profitable when promoted and shared the right way in the right place (and at the right time, of course!).
So, I’ll just wrap up this little bio by saying I’d be honored to help you navigate the ins and outs of content marketing, and hopefully make it fun and successful for you. Using my Six Step Content Marketing Framework, I can guide you through the essentials, the tactics, and everything else related to this essential part of digital marketing for your online business.